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Search results for “travel funnel”
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019
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9:43:18 AM
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Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019
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4:45:18 PM
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There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Using digital assets diligently for Chinese platforms / ecosystems
09/12/2019
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3:33:25 PM
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Foreign airlines are looking at capitalizing on their digital assets and minimizing the integration work when it comes to working with any established or emerging platform/ ecosystem in China. One area of focus has been standardized components for front-end web.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019
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6:29:38 PM
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In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
6 key takeaways for strengthening digital commerce in China
08/27/2019
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10:40:22 PM
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Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Foreign hotels open to diversifying distribution mix in China
07/30/2019
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6:13:44 PM
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Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
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